How M2 Tile grew vent revenue 16.5 times
Single Location Retail Program Case Study
Retailer Profile
M2 Tile & Stone
Company Name
M2 Tile & Stone
Type of Company
Tile Retailer & Importer
Overview
1 Location
40,000 SQFT
18 Employees
"There is no other vent product that can bring in sales numbers like what we see with Aria. Compared to our previous vent options, this is night and day."
The Challenge
Offering custom tile vents was a cumbersome service M2 Tile provided to solve a customer pain point. They had to be sent offsite to be manufactured.
Vents held up deliveries, payments and - most importantly - they were not profitable. Requiring admin and coordination, they were more trouble than they were worth.
"With every floor that we sell, we can be selling an Aria Vent."
The Results
36% New Revenue
36% of M2 Tile’s Aria Vent sales are drywall vents. Drywall is a new market that M2 Tile had never tapped into before.
16X More Revenue
M2 Tile was able to generate 16.5 times more revenue with Aria Vent products versus other vent options they carried.
Strong Inventory Flow
Bi-weekly reorder schedule - to ensure a constant stream of product and adequate stock.
