How Sarmazian improved revenue and sale margins
Multi-store Retail Program Case Study
Retailer Profile
Sarmazian Brothers
Company Name
Sarmazian Brothers Flooring
Type of Company
Flooring Retailer
Overview
3 Locations
100,000 SQFT
60 Employees
"We realized early on that Aria Vent was an innovative company."
– Levon Sarmazian, Showroom Manager
The Challenge
Sarmazian Brother’s carry 1,000’s of surface material SKUs. Hardwood, laminate and carpet are their biggest revenue generators, but only hardwood had a custom vent option. Custom vents were a substantial missed revenue opportunity.
"Aria Vent fits well with our business model... It's a great way to improve revenue and margins on a sale."
– Levon Sarmazian, Showroom Manager
The Solution
Aria Vent is compatible with every single floor material, not just hardwood. With Aria Vent, Sarmazian can now upsell a value-add item on all their orders. Opening a new revenue stream and providing an excellent customer experience.